Westfield insurance
THE BRIEF | Westfield have been providing insurance for ‘Sport Divers’ since 1972. Their main source of new business, centres around the annual ‘Dive Show’ held at the NEC. But how could they maintain or increase their market share with competition increasingly coming from the more established high-street insurers?
THE SOLUTION | We have worked with Nick for the past decade and over that time we have created a strong brand that is immediately recognisable within the industry. Our challenge has always been to make them standout to new divers in the noisy environment of an exhibition. We begin with the exhibition stand to help drive footfall, build relationships and generate leads. Next we turn the engaged crowd into tangible returns, with a well designed brochure, highlighting the core policies and their key features and with a clear call to action, interested readers are quickly converted into loyal customers.
THE RESULT | Ultimately new customers, the fact that we have worked together for so long shows that there is a clear reward in marketing spend and return on investment. Coupled with a year round media advertising campaign in all of the relevant trade publications, we have helped in some small part to make Westfield Insurance the successful company it is today.
“Just a short note to thank the team at Creative I Design.
Having first become a client of your services in 2003 I have always enjoyed the personal contact with you, which has proven to be very helpful and consider yourselves to be one of the team here at Westfield.
As you are aware you help me with total ease regarding all my marketing (Adverts/Exhibitions Stands and Information Hand Outs) which has helped move our overall profile to a new level.”